What kind of job is an influencer?

Influencers are social media users who have a significant number of followers and use their platform to market various products and services based on brand partnerships. They use their online presence to collaborate with the brands they use and create content that advertises their products. Chances are, even if you don't follow a social media influencer or don't fully understand what they're doing, you probably understand the concept.


are those individuals who have essentially established their credibility in a specific area or industry.

To succeed, they need to have access to an audience, preferably a large audience, hence their influence. A self-sustaining career as an influencer is just one option for a few. For everyone else it's a hobby or a side activity. Schools should absolutely not offer training on social media influencers, which is a big waste of taxpayers' money.

However, they must provide business-related education, including marketing, finance, branding, entrepreneurship, etc., which is useful for aspiring influencers and for people who want to take up other professional careers. It's no secret that influential people can make a lot of money with their social media accounts or blogs. The popularity of social networks over the last decade has made this profession a dream job for many people. Being a well-known public figure isn't just a hobby, but, for some, a full-time occupation.

Since following this professional path is becoming an increasingly common goal, many entrepreneurs ask themselves: How can I earn money by posting on social networks? It's possible to make a lucrative business as an influencer if you follow these five tips. If you're wondering if being an influencer is a real job, let's first look at the definition of work. For most people who succeed in the industry, influencing is a big side activity, rather than a full-time job. I've had more jobs than I can count since I moved to London, but being an influencer is the most satisfying and rewarding career I've ever had.

Influence is like many other careers in the sense that the best do very well and microinfluencers probably don't make enough money to make it their full-time job.

LaDonna Uccio
LaDonna Uccio

Unapologetic zombie trailblazer. Evil twitter enthusiast. Infuriatingly humble web nerd. Typical music trailblazer. Typical tv practitioner. Amateur web expert.

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