They are very active on social platforms where their audience spends time and generate a lot of participation. This is what makes them attractive to brands that want to take advantage of influencer marketing and what makes them incredibly expensive. With a slightly smaller audience size, between 500,000 and 1 million followers, macro-influencers can be celebrities, television personalities, athletes or opinion leaders. Because they can leverage their reputation to gain followers on social media, brands can expect a high price, although not as high as mega-influencers.
Brands continue to have a great reach with these types of influencers, but they may not get the engagement rate they want. This is due to the ratio of followers per participation mentioned above. While micro-influencers have a much smaller number of followers compared to mega-influencers, brands generally consider this group to be much more effective in terms of engagement and trust. This is because micro-influencers have an intimate connection with their followers and tend to focus more on a niche.
Eighty-two percent of consumers are more likely to buy a product recommended by a micro-influencer. You're probably more familiar with these types of social media influencers.
Mega-influencersrefer to social media stars with more than 1 million followers. However, while mass attractiveness is a big advantage of working with great influencers, it has a downside.
Most mega-influencers don't have an intimate relationship with their followers, so they're sometimes considered less trustworthy (when it comes to brand partnerships) than social media influencers with a smaller, but more engaged following. And, because of the enormous number of people watching every move these mega-influencers make, it's very important that any brand partnership be carefully considered and meticulously planned. Just search on Google: “Influencer marketing doesn't see the consequences of a poorly planned collaboration between mega-influencers and brands.” Small mistakes like these can have a lasting impact on a brand's reputation, which is why it's important to choose the right mega-influencer to partner with. Unlike most mega-influencers, macro-influencers usually have a number of followers (between 100,000 and 1 million followers) on the Internet.
Why? Because unlike mega-influencers, many of whom had a large number of followers before Instagram, macro-influencers have grown as a result of the bond they have established (some for many years) with their audience. Social media influencers are people who have built a following on social media, and are often viewed by their followers as iconic models and industry experts of their choice. There are four types of Instagram influencers based on their followers, including mega, macro, micro and nano. To make it easier for you to choose the right influencer for your brand, let's start by defining who exactly are the mega-, the macro, the micro and the nano-influencers.
Now that you know the different types of social media influencers based on the number of followers, it's time to familiarize yourself with them depending on the category. The influencers in the five categories mentioned above, in addition to celebrities, have specific specialties and niches for which they create content.