There are four types of Instagram influencers based on their followers, including mega, macro, micro and nano. To make it easier for you to choose the right influencer for your brand, let's start by defining who exactly are the mega-, the macro, the micro and the nano-influencers. Celebrity endorsements based on the star's fame have been well received by the public since its inception, which has finally led to the birth of influencer marketing. With the widest reach of the 4 types of influencers, mega-influencers are essentially celebrities.
According to Staista, 98% of in-house marketers in the UK considered celebrity marketing campaigns on social media to be effective. Macro influencers are people with a following of 30,000 people or more. Bloggers, content creators, and industry experts who have been around for a while generally fall into this category. They're a great alternative to mega-influencers and generally work well to increase brand awareness.
The participation rate at this level averages between 1% and 3%. While Partipost works primarily with influential nano-people, we also collaborate with influential macro-people. As a platform for influencers at all levels, Partipost also involves several micro-influencers. These are people with between 5000 and 30,000 followers on social media.
The participation rate at this level is slightly higher than that of macro-influencers, with an average of between 3% and 5%. Micro-influencers usually have a specific niche that is highly relevant to their followers, resulting in a higher engagement rate. They also have the ability to foster a community environment, since they can talk to their followers by responding to direct messages through various social platforms. In addition to that, they are also a cheaper alternative compared to mega-influencers and macro-influencers.
As mentioned earlier, the majority of Partipost users are nano-influencers with up to 5,000 followers. These are the most identifiable of all, since they share a lifestyle similar to that of the mass public. They are what we would also call ordinary people. The participation rate of nanoinfluencers averages between 7% and 10% overall.
They have the highest participation rate at all levels, since their followers are usually made up of friends and family. In addition, they are the most profitable type of influencer. Think about it: the same budget allocated to 1 macroinfluencer can be used for 50 nano-influencers, who can get a much higher participation rate. With Partipost, a large part of the ups and downs can be minimized.
Either with your macro-influencers or nano-influencers. Partipost can execute influencer marketing campaigns for brands on a large scale and quickly, with the fastest growing base of influencers. Their main objective is to create engaging, high-quality content on their blogging platforms. Most bloggers use social media platforms such as Instagram, Twitter and Facebook, but use them as ways to further promote and expose their blogs.
Bloggers can be used to start an awareness campaign, social justice campaigns and fashion campaigns. Chances are, you'll find an influencer in parenting within this niche. Bloggers may look more like “real people”, as they often focus more on writing skills and personal stories than on stylized images. If you want a great combination of reach and influence, macro-influencers are the best among all types of influencers.
It's a free and easy to use platform that allows you to search for different types of influencers through filters such as gender, location, hashtags, number of followers, etc. But to do that, you need to familiarize yourself with the different types of influential people and the ways in which you can find them. Within that world, there may be several specific sub-interests, focusing on the types of games played, but players can also expand into other areas, such as fashion influencers, if they employ cosplay as part of their gaming personality. Now that you know the different types of social media influencers based on the number of followers, it's time to familiarize yourself with them depending on the category.
When it comes to the types of influencers, the “intermediate influencer” (or average influencer) is one who has a following of between 50,000 and half a million followers. While celebrities are one of the types of influencers you can consider, they may not offer you a great ROI in influencer marketing. As mentioned before, influencer marketing is crucial to promote your business, and knowing the different types of influencers is the first step you should take to choose the right one for your brand. These are influential people who are ranked according to the number of followers (the traditional way of viewing influencers), by the level of affinity with the brand (which more and more brands are defending) and, finally, by the type of content creator.
In general, it is recommended that brands use a combination of all types of influencers at different stages of their marketing campaign to achieve specific marketing objectives. Below are the three main categories of influencers you should consider, and each of them is divided into five or more different subcategories for a total of 15 different types of influencers that you can consider as part of your influencer marketing program. To use these types of influencers, you'll want to communicate and see who's active on social media. Brands continue to have a great reach with these types of influencers, but they may not get the engagement rate they want.
You should also consider whether the objectives of your campaign align with what the type of influencer can achieve for you: brand recognition, conversions, etc. .
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