Influencers are paid to support or promote a product to their audience, who, in turn, buys the brand's product. Social media influencers are people who have earned a reputation for their knowledge and experience on a specific topic. They regularly post about this topic on their favorite social media channels and generate a large following of enthusiastic and committed people who pay close attention to their points of view. Brands love social media influencers because they can create trends and encourage their followers to buy the products they promote.
In general terms, an influencer is someone who earns money by influencing other people's buying habits. You probably know influencers as people with a lot of followers on social media who make money promoting certain products through sponsored posts, affiliate links, and more. Micro-influencers can be much more influential than macro-influencers and are perceived as more genuine. But if an influencer regularly shares information about companies known for their ethical problems, it's worth reconsidering following that person.
Based on this trust, influencers can create trends and influence the purchasing decisions of their followers. Mega-influencers have a lot of followers on their social media networks, often more than 1 million followers on one platform. The first and foremost reason why the psychology of influence, especially in influencer marketing, works is because it provides social proof. But there's an even more fundamental question you should consider before thinking about participating in influencer marketing.
There are more macro-influencers than mega-influencers, so it should be easier for a brand to find a macro-influencer willing to work with them. Many influential people have moved to the educational space and sell digital products to teach their followers a particular topic. Another difference is that when an influencer is a brand ambassador, they don't just share information about the brand on their social media channels. Industry experts and opinion leaders, such as journalists, can also be considered influential people and hold an important position for brands.
If you want to contact influencers to promote your brand, you should write engaging outreach emails. Influencers can make a lot of money through strategies such as sponsored posts, affiliate marketing, and even creating their own product lines. Justin Bieber could be very influential if he recommended a type of acne cream, but he would have little chance of influencing the buying patterns of those looking for a retirement village. The first step in creating your program is to get your list of influential people and, to do so, you must contact them by email (or DM).
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