The old theme of laziness and softness runs counter to today's influential people, who are high-level businessmen and promoters and inspirers of an ambitious lifestyle. An influencer is someone in your niche or industry who has influence over your target audience. In IT, an influencer is a person who has the ability to influence an audience through a digital platform. This term is often used in connection with social media marketing and other related efforts.
For the past year, Bud Light has been posting memes to his social accounts and working with influential people to create them on a regular basis. However, real influencers with more manageable numbers of followers prove that most of their followers are genuine. An influencer helps companies with “influence marketing”, a form of advertising that generates brand authority based on someone else's reputation. The problem for most brands is that there are a limited number of traditional celebrities willing to participate in these types of influence campaigns, and they are unlikely to do so cheaply.
Celebrities were the original influencers and they still have a role to play, although their importance as influential people is diminishing. One problem with using celebrities as influencers is that they may lack credibility with a product's target audience. If you search this website, you'll find an increasing number of articles related to influencer marketing. Anyone who thinks that Millennials don't do that much and are lazy has probably never met an influencer on social media.
However, both groups tend to have a less real influence on their audience because they lack experience in a limited, dedicated niche. While you'll find influential people on all major social channels, the most prominent network in recent years has been Instagram, where many influential people create their posts around an impressive image. Social media influencers are people who have earned a reputation for their knowledge and experience on a specific topic. People with followers in the range of 40,000 to 1 million followers on a social network are macro-influencers.
This means that influential people who may appear in a lower category by one measure may appear more influential if viewed differently. There are more macro-influencers than mega-influencers, so it should be easier for a brand to find a macro-influencer willing to work with them. But there's an even more fundamental question you should consider before thinking about participating in influencer marketing.
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