What is an influencer?

Noun a person or thing that influences another. He was a champion of the arts and a great influence on taste. An influencer is a person who considers himself an expert in his particular field and who also has a constant following. People trust their opinions and, therefore, their support carries considerable weight.

There is a growing interest in experts who have a great influence and social presence through social media. An influencer is a person who exerts influence over an audience of people. In a marketing context, they have a large number of followers on social media and work with brands to promote products and services. An influencer is someone who promotes brands to their social media followers on channels such as Instagram, Facebook and TikTok.

It even translates to other platforms such as Twitter and, lately, LinkedIn.

LaDonna Uccio
LaDonna Uccio

Unapologetic zombie trailblazer. Evil twitter enthusiast. Infuriatingly humble web nerd. Typical music trailblazer. Typical tv practitioner. Amateur web expert.

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