What are the different influencers?

Nanoinfluencers have between 1,000 and 10,000 followers on their social media channels. They usually have a very engaged following on social media and excellent engagement rates. Nanoinfluencers are often very strong advocates for the brands and products they like, and their followers appreciate their recommendations and authentic comments. They have a very close relationship with their followers and take the time to interact with their followers to cultivate those relationships.

Micro-influencers have between 10,000 and 100,000 followers. Despite having a large number of followers, micro-influencers are still viewed as people who are identifiable with their followers and tend to have an engaged audience. At this level, influencers tend to specialize in a particular niche. They also tend to have high participation rates and a target audience.

This makes it easier for brands to create specialized sponsorships with these influencers. Macro influencers have between 100,000 and 1 million followers and tend to have a wider appeal than micro-influencers. Macro influencers are usually celebrities created on the Internet and can be social media stars, bloggers, vloggers or podcasters. Not only do macro-influencers have a large audience, but they have likely developed it over months or years, cultivating relationships and increasing their followers.

Due to their higher number of followers, they are likely to have a relatively low engagement rate. Mega-influencers and celebrities have more than 1 million followers. Since they are often famous themselves, you'll need to have a healthy marketing budget to be able to afford them. It's important to understand that the audiences attracted by mega-influencers are going to be very broad.

The platform an influencer uses is also important. If your audience loves impactful images, you'll probably want to find an Instagram influencer. If your audience is going crazy about video content, a YouTube influencer might be a better option. If you have a B2B company aimed at other companies, look for a LinkedIn influencer to partner with.

There are four types of Instagram influencers based on their followers, including mega, macro, micro and nano. To make it easier for you to choose the right influencer for your brand, let's start by defining who exactly are the mega-, the macro, the micro and the nano-influencers. Their main objective is to create engaging, high-quality content on their blogging platforms. Most bloggers use social media platforms such as Instagram, Twitter and Facebook, but use them as ways to further promote and expose their blogs.

Bloggers can be used to start an awareness campaign, social justice campaigns and fashion campaigns. Chances are, you'll find an influencer in parenting within this niche. Bloggers may look more like “real people”, as they often focus more on their writing skills and personal stories than on stylized images. You can't avoid 100% fraud 100% of the time.

That's simply the nature of social media. However, you can use due diligence to prevent 90% of fraud 90% of the time. These numbers are completely made up, but the odds seem good, right? Choose nano-influencers to reach very specialized audiences, humanize your brand or work without breaking the budget of a small business. They may not yet have experience working with brands.

Micro-influencers have a decent following, but they still tend to put a lot of effort into engaging their audience. These types of social media influencers also tend to have a clear niche. Look for micro-influencers when you want to reach a fairly large but segmented audience. They haven't attracted a generic audience yet, so there's a lot of human connection.

In addition, they usually have a bit of experience with the brand. Macro influencers are usually content creators of some kind. Podcasts, YouTube, food blogs, minor celebrities: there's usually a reason for their high number of followers. This could also be inflated with fake accounts or bots.


LaDonna Uccio
LaDonna Uccio

Unapologetic zombie trailblazer. Evil twitter enthusiast. Infuriatingly humble web nerd. Typical music trailblazer. Typical tv practitioner. Amateur web expert.

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