Nanoinfluencers have between 1,000 and 10,000 followers on their social media channels. They usually have a very engaged following on social media and excellent engagement rates. Nanoinfluencers are often very strong advocates for the brands and products they love, and their followers appreciate their recommendations and authentic comments. They have a very close relationship with their followers and take the time to interact with their followers to cultivate those relationships.
Micro-influencers have between 10,000 and 100,000 followers. Even though they have a large number of followers, micro-influencers are still seen as people who are identifiable with their followers and tend to have an engaged audience. At this level, influencers tend to specialize in a particular niche. They also tend to have high participation rates and a target audience.
This makes it easier for brands to create specialized sponsorships with these influencers. Macro influencers have between 100,000 and 1 million followers and tend to have a wider appeal than micro-influencers. Macro influencers are usually celebrities created on the Internet and can be social media stars, bloggers, vloggers or podcasters. Not only do macro-influencers have a large audience, but they are likely to have developed that audience over months or years of fostering relationships and, at the same time, increasing their followers.
Due to their higher number of followers, they are likely to have a relatively low engagement rate. Mega-influencers and celebrities have more than 1 million followers. Since they are often celebrities themselves, you'll need to have a healthy marketing budget to be able to afford them. It's important to understand that the audiences attracted by mega-influencers are going to be very broad.
The platform an influencer uses is also important. If your audience loves impactful images, you'll probably want to find an Instagram influencer. If your audience is going crazy about video content, a YouTube influencer might be a better option. If you have a B2B company aimed at other companies, look for a LinkedIn influencer to partner with.
Brands work with them to raise awareness, promote product launches, answer potential customer questions, generate content, offer discounts and encourage sales. People with more than one million followers are considered celebrities on social media. You may also hear them referred to as “mega-influencers”. If you're looking to reach a mass general audience and great exposure, celebrities are the best option, although that comes at a hefty price.
A publication can cost up to hundreds of thousands of dollars. Mainly, B2C companies earn the most by working with celebrities in social media promotions. Mainly because these big brands can afford the price of a publication, but it's also easier to get results with consumer products for the audience of influential people. However, keep in mind that a paid publication will most likely start to lose ground in 2 or 3 days.
Macro influencers include anyone with between 100,000 and one million followers. They generally rose to fame online and include prominent bloggers, vloggers, podcasters and people of social renown. Micro-influencers have between 1,000 and 100,000 followers. They are not traditional celebrities, but they have established themselves as credible sources of recommendations in specific areas.
Micro-influencers have a strong relationship and credibility in their niche by building strong, close-knit communities that are highly engaged. Who are the company's top experts? Employees. Working in a company provides a unique understanding of a business and sharing it on social media can be a powerful way for brands to build trust with potential customers. They are the people who directly contribute to what makes that company special and, by activating employees as social media influencers, they can increase reach, engagement and potential customers.
Encouraging social media sharing as part of a company's culture is a growth strategy for companies that understand the power of word-of-mouth marketing and that use employees as brand ambassadors. B2B brands tend to thrive with active influential employees, but B2C companies also benefit. It's designed to encourage employees to create personal brands online and share industry news and thought leadership. You can even schedule posts in advance to make it more convenient and fit your work schedule.
When people search for recommendations for products or services, they trust the customers who use them and have positive feedback. And references also add more value over time. Customers recommended by a friend or other customers have a lifetime value of 16% higher than non-referred customers. As it becomes increasingly important for potential buyers to find authentic customer reviews shared on social media, companies are establishing customer promotion programs to encourage and encourage customers to offer recommendations online.
While they may not be real customers, brand followers share and interact with companies on social media because they appreciate their vision, marketing and products. Fans of the brand help connect different audiences that may not currently be buyers of the product, but who at some point in the future could become customers. Brand followers increase brand visibility in larger networks and arouse interest in communities where brands don't usually reach directly. For B2B brands, LinkedIn is the best option for working with influencers and encouraging content creation for employees and customers.
B2C brands may want to work with influencers on Facebook and Twitter. There are four types of Instagram influencers based on their followers, including mega, macro, micro and nano. To make it easier for you to choose the right influencer for your brand, let's start by defining who exactly are the mega-, the macro, the micro and the nano-influencers. These types of influencers can help you build brand awareness, boost website traffic, and improve your sales.
Knowing the differences between all types of influencers is the first step toward a successful influencer marketing campaign. But to do that, you need to familiarize yourself with the different types of influential people and the ways in which you can find them. Depending on the nature of your business, the level or type of social media influencer who makes the most sense to partner with you may be different. Influencers of this type range from average people of any gender or without it who love makeup to professional makeup artists.
A fairly new type of influencer, micro-influencers are ordinary people who have between 500 and 10,000 followers. In addition to other types of influencers, virtual influencers stand out for many companies because they are far from the drama of real people. However, it can be argued that if you find a micro-influencer with a high participation rate and credibility, then your conversion dreams can come true with these types of influencers. Travel influencers are among the types of social media influencers who have the power to influence and inspire people to pursue their travel goals.
These types of influencers are usually Instagram users with a larger group of followers, bloggers, opinion leaders, etc. The types of social media influencers are mainly based on audience size and levels of affinity with the brand. These types of influencers can also be rewarding for a larger company that wants to use different types of influencers. But what's the difference between types of influential people? Which influencer is best for your marketing campaign? How do you find the right influencers?.
This type of influencer can be used for both conversions and brand awareness, but the ultimate goal should focus on brand awareness. While some platforms may be dominated by a certain type of influencer, it's important to remember that each has its own unique advantages and disadvantages. Next, we're going to share 8 types of influencers based on their niches that you can use in your next marketing campaign. .